Delivering Care Access to
Diverse Populations
Fortune 50 Health Care Company
How do you assess the social determinants of health impacting more than 300,000 mostly retail and distribution workers to develop dynamic wellbeing programs and targeted communications that meet people where they are?
Hi, What Can We Help You with Today?
Start with What We Know
Since 2015, we’ve conducted focus groups, mini-polls, and full surveys to get to the heart of what benefits this company's employees need, want, and use—all to fine-tune offerings and distribute more effective communication.
Find Out What We Don’t Know
As certain demographics fell behind in terms of access and use of health care services, we helped assess the social determinants of health (SDoH) nationwide and define solutions with health equity in mind.
Shape Wellbeing Programs with Intent
There is no “one right answer” to addressing diverse needs. The goal was to meet people along their wellbeing journey, deliver meaningful access to care, and help them focus on their greatest priorities.
Put It All Together to Better Support Others
Feedback revealed barriers and communication preferences. With the SDoH data and our ability to target people with creative messaging via multiple channels and resources, our impact dramatically increased.
Looking for Anything in Particular?
// Culture building
// Sophisticated quantitative and qualitative analysis
// Diversity, equity, and inclusion expertise
// Integrated, holistic wellbeing (physical, mental, financial, social, and more)
// Data-driven, demographic-focused messaging
// Creative, action-oriented, multi-channel communication
Any Specific Preferences or Concerns?
Help People with What Matters Most to Them
An extensive SDoH survey revealed four personas behind employees’ use of health care to help surface barriers. Overall, surveys and focus groups revealed:
Burnout/mental health issues: Findings indicated high levels of job/personal fatigue and the need for more mental wellbeing support.
Financial stress: A high proportion of survey respondents shared they were living paycheck to paycheck with no real savings.
Career aspirations: Employees, especially those in distribution centers, stated a desire for additional support to pursue degree-based and non-degree, job-related programs.
Fear of health care costs: Many respondents worried about surprise medical bills and wanted help choosing plans and cost-effective care.
“We don’t know how we would do it without you.”
~ Director, Benefits, Fortune 50 Health Care Company
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Meet People Where They Are
The company changed benefits eligibility rules, offered a no-cost medical plan, expanded access to mental health visits and support tools, partnered with a leading platform to address stress and burnout, introduced a provider with the mission to improve financial lives of employees of color, and increased the reimbursement level for education programs and a variety of family-building paths.
But, Don’t Just Meet Them…Know Them
Data revealed health care gaps by income and geographies. Through specific surveys and focus groups, we developed four research-backed personas to tailor our resources, education, and communication, including targeting heavy users with distrust of the health system.
Then…Show Them
Our persona-led, multi-channel, creative communications prioritized messaging for holistic health advocacy, outreach, sensitive initiatives for people of color, mental health services, and caregiver support.
colleagues used a digital hub for financial wellbeing support last year
behavioral health visits via telemedicine
usage of EAP services
two times EAP book of business
1st of the Month After Hire
new benefits effective date (eliminating a previous 90-day waiting period)
