We’re Speaking From Experience.
Ad agency creativity built on a foundation of HR expertise with the templates, tools, and talent to deliver the right message, to the right audience, at the right time, in the right way to drive desired results.
Discover
We Listen and Understand
Listen
■ Review business drivers and issues
■ Identify impact on constituencies
■ Analyze audiences
■ Learn the communication environment
■ Define desired outcomes
Understand
■ Profile stakeholders
■ Recognize values, perceptions, and preferences
■ Match approach and capabilities to your needs
■ Determine roles and responsibilities
■ Schedule kickoff, launch, and ongoing project efforts
Develop
We Conceive and Create
Conceive
■ Examine stakeholder assessment
■ Determine the best communication approach for each stakeholder audience
■ Define measurement approach
Create
■ Apply best practice knowledge and experience
■ Create a strategic communication plan
■ Draft key messages for each stakeholder group
■ Plot communication mechanisms and overall timing
■ Deliver details communication roadmap
■ Identify or build methods for measuring results
Deploy
We Launch and Manage
Launch
■ Ensure the best talent for the challenge serves you
■ Design strategic brand and creative assets
■ Apply creative and technical writing talents
■ Implement communication plan
Manage
■ Manage and govern the project’s progress
■ Conduct regular project status meetings
■ Develop work plans to deliver desired results
■ Stay ahead of issues and proactively manage risks
Debrief
We Measure and Refine
Measure
■ Implement measurement plan
■ Monitor and assess results
■ Determine the success of our approach
Refine
■ Identify potential refinements
■ Develop continuous improvement recommendations
■ Adjust roadmap for effectiveness and sustainability
