Destination: Engagement
Lockheed Martin Corporation
Goals for the Journey
Keep It Simple
View benefit elections intuitively and provide easy access to benefits information to improve program participation.
Create an Integrated Experience
Combine disparate data, systems and users to deliver a holistic view of benefits and a seamless user experience.
Make It Personal
Provide decision-making tools, including customized dashboards and targeted messages to engage users and drive desired behaviors.
Maximize LM’s Investment
LM wanted to better manage health care costs, which required that employees understood their new High Deductible Health Plan options.
A Suite of Services
// Change Management
// Data Integration
// Personalization
// Training and Communication
// Engagement and Brand Development
// Multi-Channel Tactical Mix
Five Star Reviews!
Recognized with 4 Gold Quill Awards
Roadblocks
Complex Benefits Ecosystem and Lack of Participation
Employees were navigating more than 35 online tools to access their benefits programs, making it difficult to make timely and informed benefits decisions. These would all need to be integrated to achieve LM objectives.
Insufficient Insight Into Program Activity and Employee Engagement
Data was historically viewed in silos with little correlation across programs, hindering LM’s insight into various programs’ utilization and value for employees.
Employees Were Complacent
LM had not changed their employee benefits program in some time, and employees were complacent about their benefit offerings. The changes being introduced would significantly alter their employee benefits package—and health consumer behaviors.
“This was the single most successful change management effort in the history of Lockheed Martin.”
~ CEO, Lockheed Martin
Our Train of Thought
Streamline the Experience
We created the “Destination Wellbeing” brand to:
- Demonstrate LM’s commitment to support employees/families
- Empower them to take charge of their physical, financial, emotional and social health
- Create a simple framework for communicating LM’s benefits
Personalize the Trip
Benefits Compass is a highly personalized benefits portal that leveraged design-thinking and “nudge” principles. A recently added Total Value Statement improves upon our initial work, combining compensation and benefits data for a personalized summary of total rewards.
Grab Your Passport
The Benefits Unpacked Guides described rewards and site navigation:
- At a high level (“By Air”)
- Based on life events (“By Train”)
- In detail (“By Foot”)
